Updated after our meeting: navy and gold throughout, your logo, equipment that looks right, and only claims we can stand behind. Same layouts you liked — now ready to launch.
Every change comes from the meeting or from making the ads safer to run on Facebook and Instagram.
Panel upgrades and EV charging lead acquisition. The mascot builds recognition and works best for education and retargeting.
High-intent safety problem. The before/after makes the value visible in one glance.
Convenience-led. Works for any EV brand — no third-party logos.
Same character, now in navy and gold. Warm, memorable, easy to scroll-stop.
Same visual, six hooks. We recommend testing #1 against #3 — Meta will show us which one brings cheaper leads within the first two weeks.
Names exactly what the photo shows — homeowners recognise their own basement.
Symptom-led; speaks to people who already have the problem.
Broadest — also reaches homes with older breaker panels.
Upsell angle; overlaps with the EV charger ad.
A plain statement — clear, but less of a hook.
The original line — but fuses blow, they don't trip, so it no longer matches the image.
Each ad comes in feed (4:5), square (1:1) and Stories/Reels (9:16), with the phone number clear of Instagram's buttons.
One reusable system so the website, ads, truck, clothing, signs and social content all look like the same company.
One Meta Leads campaign built for a small budget: most of the money goes to Facebook's instant lead form, the rest tests leads from the website.
| Metric | Healthy | If not |
|---|---|---|
| Cost per lead | ≤ $5 | Pause ads above $8 after $25 spend |
| Click-through | ≥ 1% | Swap in a new headline or image |
| Frequency | < 2.5 / week | Refresh creative — people have seen it |
| Form completion | ≥ 30% | Shorten the form |
| Lead → booked job | ≥ 20% | Add a qualifying question |
| Scaling | 7 days at ≤ $5 → budget +20% every 3–4 days | |
Once we have these four things, we set up the Meta campaign (lead form + website), review previews with you, and go live on your go-ahead.